As some real estate investors would say, Zillow may have had a rough year in 2021 and the direction of the company is still confusing for some investors. With this, the company takes an exciting new approach by hiring Nike’s vice president of digital design as the company’s design director.
Zillow Appoints Jenny Arden Company Design Director
From the story of GeekWire, Zillow had decided to appoint Jenny Arden as the very first design director of the Seattle-based real estate company. To add, Arden had a pretty esteemed experience with his culmination as vice president of digital design at Nike.
In addition to her work at Nike, Jenny Arden is a Google alumnus and has even been a former head of consumer and product experiences at Lyft. To add, she had also spent four years at Airbnb most recently as managing director of the transportation company.
Arden’s new role is to be responsible for the customer experience
Within the Zillow group, Arden’s new role includes being responsible for customer experiences as well as integrations between its brands. To add, she will also oversee the design of company specific products as well as user experience research.
Zillow Group COO, Jeremy Wacksman, noted that the company is delighted to be joining the company as a CDO to help build the next “Zillow 2.0” and to be in operation as well. able to help people “unlock the next chapter of life”.
Who is Jenny Arden?
For those interested in learning more about Jenny Arden, check out her LinkedIn page to learn more about the recent Nike executive. As can be seen on her professional profile, her last working step for Zillow has already been uploaded.
According to her LinkedIn profile, she just started her job this month and her job is to lead product design and research for the Zillow Group brands. Its objective is to support the development of new innovative products as well as to improve the user experience with high quality design.
What happened to Zillow in 2021?
In 2021, the Zillow Group underwent a huge turnaround by shutting down its own iBuying program known as the Zillow Offers. As a result of this particular change, 2,000 employees were all made redundant.
As a result of the move, Zillow’s shares fell and investors even decided to take legal action. To add, the stock is currently trading at $ 55.40 / share, up from a massive low of $ 52.38 in December of last year.
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The company had to sell 50% of iBuying Business houses
In December 2021, the company noted that it had sold or was in fact under contract to sell more than 50% of the homes it owned from its iBuying business. To add, he also announced a massive $ 750 million share buyback.
Zillow Group brands also include StreetEasy, Trulia and HotPads.
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Written by Urian B.
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