Thirdera, Leading ServiceNow Partner, Expands Digital Design Expertise Through Acquisition


Thirdera, a rapidly growing solutions provider in the ServiceNow arena, acquired UX / UI designer Appoxio and built a digital experience business unit around Appoxio people and technology.

Thirdera said on Wednesday that the acquisition, the company’s fifth this year, was complete.

Terms of the contract are not disclosed.

“We believe this will unlock the next level of user experience and value” of the ServiceNow workflow platform, Thirdera CEO Jason Wojahn (pictured) said in an interview with CRN.

[Related: ServiceNow Expands Hybrid Work Environment Capabilities With Acquisition]

The addition of Appoxio’s capabilities will help Thirdera “drive adoption and user engagement and satisfaction” of ServiceNow software, Wojahn said.

Thirdera, based in Leesburg, Virginia, is part of a growing ecosystem around ServiceNow and its cloud-based platform for building digital workflows. Last week, ServiceNow partner Highmetric acquired ServiceNow partner NewRocket.

In August 2020, NTT Data Services extended its presence in the ServiceNow space by acquiring Acorio, ServiceNow’s 2020 Industrial Solutions Partner of the Year. And Computer Design & Integration’s recent agreement to purchase Candoris was, in part, a decision to acquire more ServiceNow expertise.

Thirdera, an Elite Level ServiceNow Partner, calls itself the largest ServiceNow pureplay partner in the world. “Everything we do is in the context of ServiceNow,” Wojahn said.

Thirdera was launched earlier this year following the merger of three ServiceNow solution provider partners: Evergreen Systems, Cerna Solutions and NovoScale, all owned by private equity firm Sunstone Partners. In May, the company expanded to the Asia-Pacific region with the acquisition of Service Line Solutions, a ServiceNow partner based in Australia.

Appoxio is a UX / UI design agency focused on UX / UI design, portal development, and custom application and integration services for the ServiceNow platform. A leading ServiceNow partner, Appoxio was founded in 2018 by CEO Frank Schuster, who previously worked at ServiceNow.

Adding Appoxio’s UI / UX capabilities to Thirdera’s expertise will enable Thirdera to provide customers with more application and content design services, making ServiceNow-based solutions more “people-centric” and more accessible, according to the company, and helping businesses and organizations to streamline ServiceNow adoption.

“Designing and developing an interactive and intuitive user experience is more than just putting a nice portal on a system,” Wojahn said. “It’s really important that we meet customers where they are on the adoption curve. “

Appoxio, based in Calgary, Alberta, will become the hub of the new Thirdera Digital (3D) business unit and continue to focus on user experience design. Schuster is now Thirdera’s senior vice president for 3D, reporting to Wojahn, and Appoxio’s 40 or so employees are expected to remain with the company.

Thirdera, meanwhile, continued to expand in the United States, Canada and Latin America, adding some 150 employees in the past 100 days, bringing its total number of jobs to over 465, said Wojahn.


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