The minister urges the press to adapt to digital advances

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Jakarta (ANTARA) – The Minister of Communication and Information Technology, Johnny G. Plate, has asked the press to adapt to advances in digital technology, such as big data, artificial intelligence and the metaverse .

This could enrich data and analysis for the media industry’s content production and distribution, he explained.

“Good media industry guidance will be reflected in quality journalism based on data, adequate analysis and theoretical approaches,” he said at the National Press Day (HPN) convention. ) 2022, which took place in a hybrid format at the Phinisi Room Hotel Claro, Kendari, Southeast Sulawesi on Tuesday.

Amid the push for digital transformation globally due to the pandemic, a digital transformation is also important for the newspaper industry so that it can find new media business models, the minister said. .

The use of data, which has increased in recent times, can allow companies to identify and target audiences more accurately, he noted.

Moreover, the development of artificial intelligence would make it easier for companies to create personalized products and services for different audiences based on their needs, he added.

“Currently in Indonesia, we are also rolling out and deploying 5G to meet the emergence of various technologies, as well as new digital media such as metaverse, cloud computing, which will further drive production and consumption changes in the field. communication, journalism and media,” he said.

According to a report by The New York Timesalmost a third of the content published by Bloomberg News journalists is created using artificial intelligence or robot reporters, Plate pointed out.

The Huffington Post has also been using big data since 2014 to optimize content, authenticate comments, ensure effectiveness and manage placement in advertising, as well as create passive personalization, he said.

“This is a study by the Reuters Institute. A simple practice, big data, is used to determine the most appropriate time to publish an article or what platform is most appropriate to be used to distribute an article “, he added.

The minister said metaverse technology has also enabled the emergence of new business models for the media industry. In 2003, a second living platform or virtual community emerged, allowing users to create avatars and interact in the virtual world, he noted.

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He said the online newspaper, The Second Life environment, was present on the platform. The newspaper allowed virtual business owners and creators to advertise their services or products to consumers on the Second Life platform, he added.

There has been a shift in media consumption among the public over the past decade, as shown by the downward trend in conventional media consumption from 2011 to 2021, he noted.

According to records on the bandwidth, record and risky time in 2021 that it collected, the drop in consumption occurred mainly in the print media, which fell by around 50%, followed by television (down 24 %) and radio (down nearly 19%).

On the other hand, desktop media consumption has increased by 20%, while mobile media has increased by more than 460%, he said.

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