The Guggenheim invests heavily in digital art…


(MENAFN – USA Art News)

The Guggenheim and LG announce a multifaceted five-year collaboration to seek out, honor and promote artists working at the intersection of art and technology. The LG Guggenheim Art and Technology initiative was introduced and celebrated on June 1, 2022 at the annual Guggenheim Young Collector’s Council (YCC) evening. Unique in its areas of focus and approach, the initiative is an unprecedented investment in technology as an artistic medium, and will allow the Guggenheim to expand its investigations into this innovative field.

The multi-year initiative will establish the LG Guggenheim Prize, which will recognize an artist each year for their groundbreaking achievements in technology-enabled art. Administered by the Solomon R. Guggenheim Foundation, the prize will be awarded by an international jury of distinguished museum directors, curators, scholars and other arts professionals, with the selected artist receiving an unlimited honorarium of $100,000. The first recipient of the LG Guggenheim Award will be announced at the YCC Party in spring 2023.

As part of this initiative, LG Display will sponsor the Guggenheim’s YCC Party through 2027. The YCC is a dynamic group of young professionals dedicated to supporting the museum’s building, exhibits, collection, and educational programs. The YCC Party is one of the biggest and most glamorous events of the year and raises significant funds for the acquisition of works of art. Through its sponsorship of the feast, the LG Guggenheim Art and Technology Initiative will provide essential support for the museum’s mission to collect, preserve and interpret the art of our time, expanding the YCC’s long history of supporting artists. emerging. This year, the YCC Party featured atmospheric club designs by artists Jacolby Satterwhite and Tourmaline and transparent OLED screens, with performances from Perfume Genius and Maya Margarita, as well as DJ sets from TT Britt. Future evenings will feature additional engagements from emerging artists who will incorporate LG OLED technology into their activations at the iconic Guggenheim building.

The initiative will also be supported by the appointment of an Assistant Curator from LG Electronics, who will play an active role in developing and supporting the Guggenheim’s engagement with digital and technological art, under the supervision of curatorial staff. senior of the museum. This newly created, research-based position will foster a better understanding of how contemporary artists interact with computer hardware, the internet, augmented and virtual reality software, artificial intelligence, non-fungible tokens (NFTs), the metaverse, and other burgeoning technologies. In addition to managing the LG Guggenheim Award process, the Associate Curator of LG Electronics will work with the museum’s education, curatorial, and communications departments to develop scholarship and other public-facing content that will support and will improve the initiative.

The LG Guggenheim Art and Technology Initiative reflects the Solomon R. Guggenheim Foundation’s distinguished history of global collaborations, as manifested today in its international network of museums and programs. With the continued support of a long-term partnership with the Guggenheim, LG aims to help usher in a new wave of digital creativity, combining cutting-edge solutions from LG Electronics and LG Display with the unrivaled artistic sensibilities of the Guggenheim.

Naomi Beckwith, Deputy Director and Chief Curator Jennifer and David Stockman, comments: “We are particularly proud to partner with LG on this initiative, which builds on the Guggenheim’s rich history of innovative, artist-led programs. . By promoting scholarship and public engagement, the LG Guggenheim Initiative will provide critical support to visionary artists who inspire a new understanding of how technology shapes and is shaped by society.

Seol Park, head of brand management at LG Corp. commented, “We are thrilled to partner with the Guggenheim Museum to support creativity in the digital age. LG’s commitment to realizing technologies that touch people’s lives is entirely in line with the Guggenheim’s desire to showcase the defining artistic expressions of the era. We look forward to making our proprietary innovations available to the creative community and helping define the role of technology in this century as a medium for human expression and experience.

About the Solomon R. Guggenheim Foundation

The Solomon R. Guggenheim Foundation was established in 1937 and is dedicated to promoting the understanding and appreciation of modern and contemporary art through exhibitions, educational programs, research initiatives and research. publications. The international constellation of museums includes the Solomon R. Guggenheim Museum, New York; the Peggy Guggenheim Collection, Venice; the Guggenheim Museum Bilbao; and the future Guggenheim Abu Dhabi. An architectural icon and “temple of the spirit” where radical art and architecture meet, the Solomon R. Guggenheim Museum is now part of a group of eight structures by Frank Lloyd Wright in the United States recently designated as UNESCO World Heritage.

About LG

LG is a technology innovator and global leader in consumer electronics, chemicals and automotive components. Founded in 1947, LG has been a driving force behind South Korea’s modernization. The company produced South Korea’s first radio and television sets and is today a world leader in organic light-emitting (OLED) displays, electric car batteries and advanced industrial plastics. The LG group of companies employs more than 250,000 people in more than 60 countries which together generate $154 billion in annual revenue. LG Corporation (LG Corp.) is the holding company of industry-leading LG subsidiaries, such as LG Electronics, LG Display, LG Energy Solution, LG Chem, to name a few. For more information about the LG group of companies, visit .


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