Nine Transparent LG OLED Screens Display Jennifer and Kevin McCoy’s Digital Art at Frieze New York – COOL HUNTING®


Frieze New York returns to the the shed for a second year, populating four floors with ruminative, eye-catching works from hundreds of artists and 65 galleries (local and international). The highest level of the art fair (digitally, floor eight) houses brand partners, champagne and cocktails and a futuristic installation powered by LG Electronics. It is here that nine Transparent OLED signage screens display digital art from pioneer NFT Kevin McCoy and his collaborator Jennifer McCoy. Known as “Quantum Leap: Dark Star” (2022), the impressive and expansive artwork incorporates previous McCoy’s creations Quantum Leap: Primordial Star series – although here they drain out of color, turn into a memento mori, then explode again with dynamism. It has also been tokenized on the blockchain, making it an NFT.

The McCoys have other imaginative artwork on the site, including an ever-evolving generative NFT named “Quantum Leap: Primordial Star 3” (2022), but the sci-fi scale of “Quantum Leap: Dark Star” cannot be ignored. Spectators can approach the room from either side or step back and observe the metamorphosis from afar. The makeup of this digital canvas is self-illuminated OLED technology, which enables rich color, clarity and brightness. It’s a prime example of the increasingly common instances where technology enhances the art within.

Images courtesy of LG Electronics


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