At the Consumer Electronics Show (CES) in Las Vegas, multinational computer networking company Netgear, based in San Jose, Calif., Showcased the company’s Meural digital art frames. According to an announcement, Netgear has added technical support for non-fungible tokens (NFTs), and the Metamask Web3 wallet will be able to sync with the product.
Netgear adds NFT support to Meural’s digital art platform
Non-fungible tokens (NFTs) are very popular and it doesn’t look like the trend is going away any time soon. For example, four NFT collections now have stock market valuations of $ 1 billion, including projects like Axie Infinity, Cryptopunks, Artblocks, and Bored Ape Yacht Club (BAYC). Additionally, unique NFTs have sold to millions of artists like Beeple, Pak, and Xcopy. Netgear, the multinational computer networking company founded in 1996, has noticed the NFT trend and the company’s Meural digital art framework will support the technology.
Following the announcement at CES, Poppy Simpson, head of product and content for Netgear Meural, told venturebeat.com that NFT owners will be able to connect their Metamask wallet to Meural. Netgear acquired Meural in 2018 and sells 13.5 x 7.5 inch screens, as well as 16 x 24 inch and 19 x 29 inch digital frames. Simpson further explained to venturebeat.com that NFT support is for devices like Meural.
“It’s doing what Meural has always wanted to do, which is to promote communication and the community around visual culture,” Simpson remarked in the interview. “This new feature is particularly aimed at people who purchase the frame to display their personal memories.”
Samsung fuels competition with NFT TV, Netgear’s previous partnership with Async Art hints at support for Meural NFT
Netgear’s entry into the NFT industry follows a recent announcement by Samsung Electronics regarding NFT. On Monday, Samsung introduced the world’s first TV-based NFT platform that will allow NFT owners to showcase their digital art from their smart TVs. “With the increase in demand for NFT, the need for a solution to today’s fragmented display and shopping landscape has never been greater,” the company told reporters. Since 2020, Samsung has also been manufacturing hybrid digital frames called “The Frame”.
Currently, Netgear’s Meural NFT support is in beta, according to The Verge reporter Alice Newcome-Beill. Netgear further explained that the NFT beta service and integration with the Metamask wallet “starts in January”. The recent announcement detailing that Meural will take over NFTs is not Netgear’s first foray into the NFT industry. In July, Netgear revealed a partnership with Async Art “to add dynamic and programmable NFTs to the Meural library.”
“Since its inception, the Meural platform has designed solutions for digital art, artists, photographers and collectors,” Simpson said in a statement regarding the Async Art partnership. “NFTs are the latest innovation in a world where the Meural display and content platform is the clear leader, and this exciting partnership with Async is another step towards a new era of art appreciation. “
What do you think of adding NFT support and Metamask integration to Netgear’s Meural platform? Let us know what you think of this topic in the comments section below.
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