Maximizing Client Outcomes Through Digital Design

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As the construction industry benefits from the rise of digital technologies, Richard Crookes Constructions (RCC) is changing the way it operates.

It is internally that the team is constantly innovating to remain competitive in this very ambitious market.

Using Sydney’s iconic brutalist building, Sirius, as a case study, in this article, RCC describes how digital design is changing the way it works.


In response to the latest regulatory changes, we are refining our processes and training to ensure we are digitally fit to meet future needs.

This will keep us ahead of the curve, as 57% of Class 2 builders and 48% of designers are currently in a basic digitization phase.

Managing Director of Design and Innovation, Samantha Kuiper, highlighted the importance of integrating digital design into current delivery methodologies to improve project outcomes for the future.

▲ Samantha Kuiper, RCC’s Chief Design and Innovation Officer.

“We believe in embracing technology and industry change. We don’t wait for digitalization to become a directive – we see the opportunities in technological innovation and take a proactive approach to integrating digital design into our processes,” she said.

Ultimately, any innovation must improve project quality, customer satisfaction and end-user results. Visualization and simulation help clients fully understand their project’s construction process and quickly mitigate risk. This provides an efficient way to collect data and manage their assets, building trust and providing more certainty.

Realize benefits with Sirius

Designed at a time when the Brutalist idiom dominated architectural practice, the Sirius Building is an icon of Sydney, a pillar of the city’s skyline. JDH Capital engaged RCC to evolve this piece of history and harmonize its brutalist origins with new additions and materials.

Using digital design, we created visualizations of Sirius to communicate how the project will redefine modern life.

▲ Modeling of the Sirius building in Sydney by RCC.

Using a state-of-the-art federated BIM model to merge architectural, structural, mechanical, electrical, hydraulic and fire models, our teams analyzed the design geometry to understand the overall design and constructability of the proposed works.

This was then analyzed by our team members using Navisworks Freedom.

Clash detection and in-progress issues were handled through Revizto, allowing us to assign issues to relevant team members to resolve. Aligned point cloud scans in the federated model also allowed us to identify existing building elements and optimize the design.

▲ Dean James, Digital Design Manager.

Digital design lead Dean James said the technology dramatically increases time and quality savings through early design investigation and clash detection.

“Understanding what you are designing and ultimately building virtually is key to creating opportunities for efficiency,” he said.

“During the design phase of Sirius, we used Navisworks Manage to analyze the design models against each other to identify constructability issues. This then synced with the Revizto cloud platform to communicate, manage and resolve any issues between the team.

James said this allowed all the consultants to collaborate under one roof through their digital design coordination meetings and resolve critical design issues.

“This drastically reduces the number of meetings and time spent resolving issues, ultimately saving time and increasing profitability for all stakeholders,” he said.

Throughout construction, we will implement augmented reality and intelligent reality capture technologies to perfect trades and mitigate on-site risks.

We will also use a 4D model to track supply, monitor the installation of specific items, and scenario testing methodologies to prove their viability.

Crossing the digital border

The RCC is taking the digital reins and initiating a proactive approach to increasingly technology- and data-driven change.

As digital design continues to evolve, we develop new skills: train, educate and implement technology functions to achieve the best results for our employees, customers and their end users.


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