Luxventure has entered into an agreement with Hainan Supply and Marketing Daji Digital Technology Industry Co., Ltd., the cross-border e-commerce subsidiary of Hainan Airline


CHISHI, China, September 7, 2021 / PRNewswire / – KBS Fashion Group Limited (“KBS” or the “Company”) (NASDAQ: KBSF), a leading fully integrated men’s casual wear company in China and through the Luxventure brand, engaged in cross-border trade in merchandise, airline tickets and tourism, today announced that through Hua Zhi Guan (Hainan) Cross-Border E-Commerce Co., Ltd., Luxventure has entered into a Supplier Agreement (“Agreement”) with Hainan Supply and Marketing Daji Digital Technology Industry Co., Ltd. (“HSMDD”), the cross-border electronic commerce subsidiary of Hainan Airline Company Limited (“Hainan Airline”). The agreement was concluded on August 31, 2021 and the transaction was closed on the same day.

In accordance with the Agreement, HSMDD will integrate the Luxventure online store on the Youzhan platform into its ecosystem, thus allowing Hainan Airline members to access Luxventure cross-border goods.

M / s. Sun Lei, Chairman and CEO of the company said, “With more than 70,000,000 passengers per year, Hainan Airline is one of the largest airlines in Asia. Luxventure has been fully operational for a little over a year, and this agreement is another affirmation of the success it has achieved in this short period of time. The cooperation with HSMDD would give Luxventure another distribution channel, in addition to our own platform and offline stores as well as stores on third party platforms. This would allow Luxventure to continue its spectacular growth. ”

Liu zie, Chief Technology Officer of the company commented: “Our proprietary sales, cloud warehouse and distribution technology has been one of the key factors for Hainan Airline to cooperate with Luxventure. Hainan Airline can use our technology to easily integrate Luxventure into its system, thus allowing its members to access our products across borders. We look forward to more companies adopting our technology and in turn becoming a partner of Luxventure. “

This press release does not constitute an offer to sell or the solicitation of an offer to buy, and there may be no sale of such securities in any state or jurisdiction in which such an offer, solicitation or sale would be illegal. prior to registration or qualification under the securities laws of any such state or jurisdiction.

About KBS Fashion Group Limited

Based in Shishi, China, KBS Fashion Group Limited, through its subsidiaries, is engaged in i) the design, manufacture, sale and distribution of its own brand of casual menswear, KBS, to through a network of 30 KBS brand stores (as of December 31, December 31, 2019) and several multi-brand stores. Through the Luxventure brand, it also engages in cross-border trade in goods, airline tickets and tourism. To learn more about the Company, please visit its website at

Safe Harbor Declaration

This press release may contain certain “forward-looking statements” relating to the business of KBS Fashion Group Limited and its subsidiaries. All statements, other than statements of historical fact included in this document, are of a “declared forward-looking” nature within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, often identified by the use of terminology forward-looking, such as “believes”, “expects” or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they involve assumptions, risks and uncertainties, and these expectations may prove to be inaccurate. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The actual results of the Company could differ materially from those anticipated in these forward-looking statements due to various factors, including those discussed in the Company’s periodic reports which are filed with the Securities and Exchange Commission and available on its website ( All forward-looking statements attributable to the Company or to persons acting on its behalf are expressly qualified in their entirety by these factors. Except as required by securities laws, the Company assumes no obligation to update these statements.

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