Liverpool Football Club launches its first NFT digital art collection


Liverpool Football Club (LFC) enters the world of digital collectible art by launching its first official NFT collection.

The LFC Heroes Club collection will feature artwork from 24 members of the men’s team, bringing their “individual and superhero characteristics” to life.

Auction house Sotheby’s has partnered with the football club to help create the project, which will be available to buy during a three-day online sale from March 30 to April 1.

Jürgen Klopp, manager of Liverpool Football Club – NFT (Liverpool Football Club/Sotheby’s/PA)

The digital collection will have two categories – Legendary Edition and Heroic Edition.

The Legendary category will feature 24 unique NFTs of Liverpool FC’s ‘legendary heroes’ portrayed as superheroes.

They will go under the hammer at the online auction, with bids starting at $100 (£75).

While the Hero Edition is a limited run that will see players demonstrate various personality traits and poses.

Fans will have the opportunity to own a unique, randomly generated NFT Hero Edition, with the exact image revealed once the sale ends to reflect the anticipation created when opening a football card pack. These will be priced at $75 (£56).

The sale will also support Liverpool FC’s official charity, the LFC Foundation, with half of the club’s proceeds from the Legendary Collection auction going to its charitable and community projects.

An additional 10% of the club’s limited edition Hero sale and 10% of all future resale royalties will also go to the LFC Foundation.

The charity also creates its own NFT LFC Foundation Heroes to celebrate the contributions made by staff members to the community.

LFC Defenders - NFT designs
LFC Defenders (Liverpool Football Club/Sotheby’s/PA)

LFC said that by owning one of their NFTs, supporters can also join its fan community, with access to an LFC Community Forum, experiences, virtual hangouts, contests, retail discounts LFC.

The club added that the three-day sale will take place and be managed on an energy-efficient blockchain called Polygon as part of its sustainability initiative The Red Way.

Liverpool Football Club has also stated that its NFTs are collectible digital works of art and should not be viewed as investments.

Drew Crisp, senior vice-president of digital at Liverpool FC, said: “The LFC Heroes Club drop is a first-of-its-kind initiative, which seeks to offer fans around the world an exciting and innovative new way to engage. with the club.

Liverpool Football Club winger Sadio Mane
Liverpool Football Club winger Sadio Mane (Liverpool Football Club/Sotheby’s/PA)

“We are always striving to embrace new and emerging technologies for the benefit of the fans and the club, whilst being very mindful of our impact on the environment.

“That’s why we chose to work with Sotheby’s because of their ability to create NFTs on an energy-efficient blockchain.

“We wanted to create a really accessible collection of NFTs that are truly unique to LFC, and just give fans the opportunity to explore this trending new topic, and most importantly, give fans the choice to buy one if they so choose. wish.”

He added that it’s a “great chance” for the club to offer the fans “something really special” while giving back to their LFC Foundation.

Sebastian Fahey, Sotheby’s Managing Director for EMEA and Executive Director of Sotheby’s Metaverse, added: “Collaborating with Liverpool Football Club, one of the most successful and famous football clubs in the world, for this NFT collection one-of-a-kind marks a shift in how NFTs can be used to engage fan communities with bespoke releases and unique concepts designed specifically for their supporters.

“Together we have created a new collection of digital art, which celebrates LFC heroes and leverages our web3 technology to enable the club’s group of passionate, global supporters to be part of this exciting long-term initiative.”

The LFC Heroes Club NFT Collection will go on sale in a three-day auction from March 30 to April 1 on Sotheby’s online metaverse.


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