Hyundai Motor: “World on a Wire” digital art exhibition opens at Hyundai Motorstudio in Moscow



  • · Hyundai Motor and Rhizome of the New Museum will present the “World on a Wire” exhibition in Moscow from October 19 to December 12, 2021
  • · The third and final event in the series, which follows exhibitions in Beijing and Seoul, will feature a unique program supported by the Garage Museum of Contemporary Art in Moscow.
  • · “World on a Wire” will present innovative works of art integrating technologies, created with applications of modern digital tools
  • · Works by four artists from the United States and Russia – Mariia Fedorova, Tabor Robak, Rachel Rossin and Theo Triantafyllidis – will be featured in the exhibition

MOSCOW, October 19, 2021 –“World on a Wire”, organized by Michael Connor of Rhizome, opens today at Hyundai Motorstudio Moscow. The exhibit is a collaboration between Hyundai Motor Company and Rhizome at the New Museum in New York, in a partnership that began earlier this year, dedicated to providing a platform for new modes of digital art creation.

Founded in 1996 and affiliated with the iconic New Museum in New York since 2003, Rhizome is a leading arts organization dedicated to digital art and culture. Rhizome has played a pivotal role in the history, definition and proliferation of art engaged with network technologies and in the exhibition of experimental and cutting-edge digital art, which forms the basis of a synergy with Hyundai Motor given the automaker’s artistic and cultural initiatives focused on supporting innovative new artists and long-standing partnerships with global art institutions.

Hyundai and Rhizome’s first show debuted this year at Hyundai Motorstudio Beijing and online at The Moscow edition of “World on a Wire” is the third and final event in the series, after Beijing and Seoul, and will bring new artistic elements never seen in previous presentations.

In addition, the Garage Museum of Contemporary Art will support the “World on a Wire” exhibition at Hyundai Motorstudio Moscow as part of its Garage Digital program, which brings together artists, scientists, programmers and art historians in the aim of exploring and supporting new languages ​​of visual culture that are emerging under the influence of advanced technologies and new media on everyday life.

“World on a Wire” exhibition in Moscow: works and artists

The exhibition will present four unique installations. Artists from various countries have expressed themselves through a variety of digital mediums and explore the possibilities and poetics of simulation as an artistic practice. The participating artists are Mariia Fedorova (Russia), Tabor Robak (United States), Rachel Rossin (United States) and Theo Triantafyllidis (United States).

Mariia Fedorova, based in Moscow Chronotope Pandemic (2021) combines 3D animation, traditional Russian iconography, and early moving image technologies to tell an abstract, population-level experience of the COVID-19 pandemic. Tabor Robak’s Butterfly room: special edition (2014/2021) immerses the viewer in a living ecosystem of new biological forms created through generative animation. I by Rachel Rossinfollow my love memory (2020/2021) includes a set of plexiglass sculptures printed with popular video game visuals, modeled on the artist’s body, and interacting with augmented reality. And the new presentation of Theo Triantafyllidis Seamless (2017) is a live 3D animated simulation of a world inhabited by wild animals and intelligent machines.

Hyundai Motorstudio – A unique platform for interaction with the brand

Located in several countries, Hyundai Motorstudios are creative spaces that embody Hyundai Motor’s innovative vision of future mobility and lifestyle and offer various opportunities for interaction with its brand. Hyundai Motorstudio Moscow is the first Hyundai Motorstudio outside of Korea and the first brand space of a foreign automaker established in Russia. It has become a platform for hosting impactful exhibitions and events addressing important topics in innovations and the arts.

Besides the new exhibition “World on a Wire”, another futuristic exhibition titled “Future Mobility” is underway at the gallery. It presents Hyundai Motor’s advanced solutions in the field of personal and public mobility as well as the company’s cutting-edge developments in the field of hydrogen energy and sustainable technologies. Detailed information is available on the website and Instagram page.

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Rhizome defends digital art and culture born through programs focused on artists who commission, present and preserve art created with and through digital networks and tools. Online since 1996, the organization is affiliated with the iconic New Museum in New York. For more information, visit

New Museum

The New Museum is the only museum in New York exclusively devoted to contemporary art. Founded in 1977, the New Museum is a center for exhibitions, information and documentation on living artists from around the world. From its beginnings as a one-room office on Hudson Street until the inauguration of its first freestanding building on the Bowery designed by SANAA in 2007, the New Museum continues to be a place of experimentation and a hub of experimentation. new art and new ideas.

Garage Museum of Contemporary Art

Founded in 2008 by Dasha Zhukova and Roman Abramovich, Garage is the first philanthropic institution in Russia to create a full public mandate for contemporary art. Providing opportunities for dialogue, as well as the production of new works and ideas, the Museum’s extensive program of exhibitions, events, education, research and publication reflects current developments in Russian and international culture. At the heart of these activities is the Museum’s collection, which is the only public archive in the country linked to the development of contemporary Russian art from the 1950s to the present day.

Digital garage

The Garage Museum program bringing together artists, scientists, programmers and art historians, aims to explore and support new languages ​​of visual culture that are emerging under the influence of advanced technologies and new media on everyday life and on artistic and research practices.

About Hyundai Motor CIS

Hyundai Motor CIS Company, official distributor of Hyundai cars in the territory of the Russian Federation, was established in 2007 and has one of the largest dealer networks in Russia with 193 dealer centers throughout the country. From its inception, the company increased its sales volume from 80,000 to over 180,000 cars per year.

In 2010, Hyundai Motor opened a full cycle plant in St. Petersburg and presented its first model in Russia – Hyundai Solaris. In 2016, the company presented the compact SUV Hyundai Creta, which gained leadership in the Russian SUV segment from the first months of sales. The current range of Hyundai models in Russia includes 8 models.

Currently, Hyundai is in the process of transforming from a traditional automaker to a provider of intelligent mobility solutions. Hyundai Motor CIS is implementing a strategy of gradual digitization and diversification of branded services in the Russian market. The company is developing various digital mobility projects, including online sales platform, Hyundai Mobility online car subscription service, long-term corporate car rental professional mobility program, online service. UKA used car sales line, etc. In addition, Hyundai Motor CIS actively participates in social life. and implements various CSR initiatives in Russia, including the family education project “Safe Road Traffic” aimed at developing a culture and behavior of safety on the roads. For more information visit

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company operates in over 200 countries with over 120,000 employees dedicated to tackling the challenges of real-world mobility.

Based on the brand vision “Progress for Humanity”, Hyundai Motor is accelerating its transformation into a provider of intelligent mobility solutions.

The company invests in cutting-edge technologies such as robotics and urban air mobility (UAM) to deliver breakthrough mobility solutions, while pursuing open innovation to introduce future mobility services.

In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with advanced hydrogen fuel cell technologies and electric vehicles.

You can find more information about Hyundai Motor and its products at: or

Disclaimer: Hyundai Motor Company believes the information in this document to be accurate at the time of publication. However, the company may download new or updated information as necessary and assumes that it is not responsible for the accuracy of the information interpreted and used by the reader.



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