Harnessing Digital Technology to Unlock Potential, Says Minister of Communications to Creative Industry | Malaysia


Minister of Communications and Multimedia Tan Sri Annuar Musa speaks at the launch of “Cendana Art in The City 2021” in Kuala Lumpur on September 30, 2021. – Photo by Firdaus Latif

PUTRAJAYA, October 14 – The development of the creative industry can be accelerated by first maximizing the potential of the industry, said Minister of Communications and Multimedia Tan Sri Annuar Musa.

He said this could be achieved by leveraging Malaysian creativity and digital technology, while preserving priceless national culture, arts and heritage.

“We will develop an ecosystem conducive to the creative landscape, developing our talents to meet the needs of the industry, as well as strengthening our product development and promotion initiatives,” he said during the Virtual Forum of Kuala Lumpur’s Creative Economy (KUL.CEF 2021) and Art In The City (AITC) 2021 kicks off today.

He said the growth catalysts will increase income and employment opportunities, as well as strengthen distinctive local cultural identities, paving the way for Malaysia to become a renowned exporter and leader in creative fields.

“Personally, in my area of ​​expertise as Minister, I hope to see the industry grow stronger through a strategic plan, a coordinated effort between the public and private sectors, a database approach to developing sectors and a patient capital to develop this creative Malaysia economy. .

“This must be done immediately through the Ministry of Communications and Multimedia and its agencies including the Cultural Economy Development Agency (Cendana) and MyCreative Ventures,” he added.

In addition, Annuar said he also hopes to see more strategic programs that help build on successful local precedents such as Upin & Ipin, Ejen Ali and Didi & Friends who have made their mark both locally and globally. .

“Now is the time, more than ever, to stimulate the growth of the industry and that requires a unique approach or approaches that we can borrow from others who have been very successful.

“We can localize these approaches here at home to create a conducive ecosystem for the industry to become a driver of social inclusion, (leading to) job creation and potentially economic gains for the nation,” he said. he declares.

Annuar said that 2021 being the International Year of the Creative Economy for Sustainable Development, there is much to be learned from cultural and creative stories and strengths.

“We already have nearly 900,000 Malaysians employed in the creative economy and that’s a lot. Indeed, we can do more and I think we must do more.

“Malaysia’s 12th plan aims to increase the creative sector’s contribution to the national gross domestic product (GDP) by nearly 20% over the next five years, from RM26.8 billion in 2020 to RM31.9 billion. ‘by 2025.

“The government has a huge role to play in facilitating this growth. This requires not only the country’s policy makers, but also businesses and content creators, to play an important role in the development of the country’s creative economy, especially after Covid-19, ”he said. he declares.

After more than a year of disruption due to the Covid-19 pandemic, Cendana, a unit of MyCreative Ventures, aims to reach, restart, revive and rebuild the nation through the arts and culture sector through the one of its main artistic platforms by engaging with the public, AITC 2021.

TIAC 2021 kicks off with the KUL.CEF Forum on October 14, which will be held virtually.

The KUL.CEF Forum is a follow-up online conversation to the Creative Economy Forum that took place in October 2020. This is a Malaysian event to commemorate the International Year of the Creative Economy for Development sustainable.

KUL.CEF aims to focus on increasing the participation of the private sectors in contributing to the development of arts and culture in Malaysia. – Bernama


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