Freshlocal extends partnership with Digital Technology Supercluster with new funding focused on reducing food waste


VANCOUVER, BC, December 20, 2021 /CNW/ – Freshlocal Solutions Inc. (TSX: LOCL) (OTC: FLOCF) (“Freshlocal” or the “Company”) is pleased to announce that it has been awarded an additional contract $800,000 investment by the Digital Supercluster (the “Supercluster”) to further enhance its FoodX online grocery management solution (eGMS), with a focus on safe food delivery and reducing food waste. This investment builds on the work already done in partnership with leading companies involved in the Supercluster such as Microsoft, Adaptech, ETG Consulting, 1QBit, OpsGuru and Freshlocal’s online grocery provider – .

At the onset of the COVID-19 pandemic, food security became a critical issue with precarious workers, frontline responders and Canadians across the country facing food insecurity when unreliable food supply chains before the pandemic were disrupted. Working with the Supercluster, FoodX enhanced and scaled its eGMS systems to support the safe delivery of food to Canadian frontline workers, an emerging essential service, during the pandemic. The new investment in the Supercluster of $800,000 Support system enhancements designed to reduce inventory and labor costs, improve system throughput, and reduce food waste within the grocery store, further supporting the effective, efficient, and reliable delivery of food to those who need it most.

“As part of the Supercluster’s commitment to continue supporting Canadians as we fight the pandemic, through this investment, the Supercluster is supporting FoodX’s development of enhanced digital solutions that will result in grocery shopping services. safe, cost-effective and sustainable accessible to all Canadians,” mentioned Sue Paish, CEO of the Digital Supercluster. “We are honored to support this ambitious undertaking and excited to see the lasting benefits for Canadians as a result of the work FoodX has led.”

“We are very excited to expand our partnership with the Supercluster to tackle such an important issue as food safety with new thinking and new technologies,” said Freshlocal CEO, Simon Cairns. “Grocers are operating as an essential service while embracing the rise of e-commerce in the grocery sector. We believe that reducing food waste must remain a top priority, and our work with the Supercluster can provide viable solutions to this global challenge.

About the Digital Technology Supercluster

Before the curve starts here. The Digital Technology Supercluster is building a better Canada growing Canadian businesses, creating a digitally skilled workforce and positively impacting lives across the country. We are accelerating the development and adoption of digital technologies that keep Canadians healthy, fight climate change and boost economic productivity. Through a powerful combination of co-investment, cross-industry collaboration, intellectual property creation and digital talent development, we unlock the potential of Canadians to lead and succeed in the digital world.

About Freshlocal Solutions Inc.

Freshlocal Solutions is a Vancouvera New York-based company that is forging a leadership position in providing end-to-end grocery e-commerce solutions. The company operates two core businesses, FoodX and eGrocery, both of which support its corporate mission to innovate food systems for people, planet and prosperity. Food-X Technologies (“FoodX”) is Freshlocal Solutions’ scalable end-to-end SaaS-based eGrocery Management (eGMS) solution, designed to meet the needs of large and small food retailers while delivering a profitable unit economy. FoodX’s eGMS is the culmination of over 20 years of online grocery experience and the company’s proven track record of efficient, sustainable and cost-effective delivery. The company’s consumer online grocery business has grown to become one of from Canada largest online grocery companies, focused on delivering fresh, local and organic produce and groceries, as well as exceptional customer experiences. Freshlocal Solutions serves major urban markets in alberta and British Columbia through its brick-and-mortar stores operating under the Blush Lane and Be Fresh banners, as well as through which is the company’s award-winning online grocery platform. The common shares of Freshlocal are listed on the Toronto Stock Exchange under the symbol “LOCL”. Please visit

Notice on forward-looking information

Certain statements and information contained herein, including all statements that are not historical facts, contain forward-looking statements and forward-looking information within the meaning of applicable securities laws. Such forward-looking statements or information include, but are not limited to, statements or information regarding the Supercluster and the receipt of such funding.

Often, but not always, forward-looking statements or information can be identified by the use of words such as “estimate”, “project”, “believe”, “anticipate”, “intend”, “expect to ”, “plan”, “predict”, “may” or “should” and the negative form of these words or such variations or comparable terminology are intended to identify forward-looking statements and information.

With respect to the forward-looking statements and information contained herein, the Company has made numerous assumptions, including, among other things, assumptions about the general business and economic conditions of the Company and the market in which it operates. The foregoing list of assumptions is not exhaustive. Although the Company’s management believes that the assumptions made and the expectations represented by such statements or information are reasonable, there can be no assurance that the forward-looking statements or information contained herein will prove to be accurate. Forward-looking statements and information, by their nature, are based on assumptions and involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements, or results of the industry, materially different from future results, performance or achievements. expressed or implied by such forward-looking statements or information. These factors include, but are not limited to: risks associated with the Company’s business; business and economic conditions in the eGrocery industry generally; supply and demand for labor and other project inputs; changes in commodity prices; changes in interest rates and currency exchange rates; risks related to unforeseen operational difficulties (including failure of technology or processes to perform according to specifications or expectations, cost escalation, unavailability of materials and equipment, government action or delays in receiving government approvals, industrial disruptions or other business measures, and unforeseen health, safety and environmental events); changes in general economic or financial market conditions; changes in laws; risks relating to the direct and indirect impact of COVID-19, including, but not limited to, its impact on general economic conditions; the ability to obtain financing if needed; and other risk factors as detailed from time to time. The Company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

SOURCE Freshlocal Solutions Inc.

For further information: Investor Relations: Ian S. Tharp, CFA, (416) 567-2563, [email protected]; Media Relations: [email protected]

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