Frameless digital art gallery opens at Marble Arch

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Large digital versions of masterpieces by Monet, Dali and Van Gogh are among the works on display in a new immersive art gallery.

Frameless, which will open near Marble Arch next month, will immerse visitors in some of the greatest paintings of the past 200 years.

It houses four different galleries with 40 works on display, including Waterlily Pond by Monet and Scream by Edvard Munch.

Many feature specially composed soundtracks which organizers say will “increase” the “emotional impact” of the work.

Frameless is the latest show using cutting-edge technology to attract a younger Instagram generation to a more immersive view of fine art.

An immersive exhibition on Van Gogh, featuring 3D animated paintings and a reconstruction of his house, opened in east London last year.

Frameless managing director Richard Relton said he looked forward to welcoming visitors to 6 Marble Arch from October 7.

He said: “With 28 artists and 40 masterpieces to discover under one roof, we are thrilled to bring these great works of art to life like never before.

“This immersive, multi-sensory attraction will hopefully attract a new, younger and more diverse audience to appreciate the art.

“You really have to see it to believe it because there’s nothing else like it.”

:: For more information, visit www.frameless.com

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