Digital technology will be used in the fashion industry to attract overseas markets: Mian Kashif


ISLAMABAD, (UrduPoint/Pakistan Point News – June 20, 2022): Pakistan Furniture Council Chief Executive Mian Kashif Ashfaq on Monday stressed the need to use the latest digital technologies for modern market-driven designs to attract local and foreign investors.

Addressing a delegation of furniture exporters led by Mian Faryad Ahmad Raza Arain, he said modern technology was reshaping the fashion industry which encompassed many different small and niche industries.

He said it was an art form dedicated to creating clothes and other lifestyle accessories.

He said “we are now living in the 5th Industrial Revolution and the fashion is shifting from mass production to mass customization in which advanced digital and robotic technologies are used to meet customer demands in local and global markets.

“He said that over many centuries, we were going through four industrial revolutions, fashion had evolved from craftsmanship to one of the most powerful industries in the whole world.

Mian Kashif said the advent of new technology and machinery helped improve the supply chain and production scale from fashion items to the fashion process, but remained virtually unchanged until the 21st century.

He said the integrated use of digital technologies is driving a sea change in corporate culture that requires constant questioning of the status quo, prompting brands to rethink their relationship with the latest market trends, disrupting the supply chain. sourcing and reshaping garment manufacturing, paving the way for more sustainable fabrics and production methods.


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