Digital design skills are essential for freelancers and small businesses

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Adobe offers an arsenal of tools we all need for online branding and marketing

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What is your most typical first impression of a company? Chances are it’s from an advertisement or marketing effort that’s presented to you on the internet. If it’s a bigger brand, you might find it in the physical world or even on TV. And if you find a brand outside of the internet and want to know more about it, you’ll probably search for it online to find out more.

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The modern digital storefront needs creative talent

Some businesses have always had to consider first impressions in terms of design, language and tone, i.e. brick and mortar shops and restaurants. However, every business now has to organize its own website, social media presence, email outreach campaign, etc., especially if it wants to survive in an e-commerce driven market. And not all of them are suitable for designing the most professional or sounding content, and so creative professionals have found a major source of work in the digital age.

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How Design Skills Can Help Both Creatives and Entrepreneurs

If you’re a digital creative or interested in a creative side like graphic design, photography, or video production, these companies should be high on your list of potential clients. Before that, however, you need to become an expert in a program like Adobe Photoshop or Premiere Pro. If you become a freelancer, like 15% of the Canadian workforce, these skills will help you find work.

In the meantime, if you’re an entrepreneur, learning these creative programs yourself can open doors for your business. Paying freelancers to handle your website design and product images can eat into your budget, while managing it yourself will reduce your costs.

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How to master these skills for yourself or your business

The all-in-one Adobe Creative Cloud Suite Certification Course Bundle is available for just $27.19 with code CYBER20, you can score eight courses and over 60 hours of educational content. You can learn motion graphics with a course in After Effects (4.4 out of 5 stars), photo editing with a course in Photoshop (4.6 out of 5 stars), and much more throughout the bundle.

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