Tinie Tempah designed a digital cover for The Google Pixel 6: Material You Collection.
The ‘Pass Out’ hitmaker contributed The Duke Puffer to the 12-piece unisex virtual fashion collection, with Bettina Looney, Radam Ridwan, Sophie Butler, Jack Guinness and Kyle De’Volle also among those who created a piece in the range. .
Explaining her inspiration, Tinie said, âAs we continue to embrace this tech-driven world, we are constantly online and dependent on WiFi, 5G and radio waves. I wanted to design a jacket that doubles as protection against these elements, while still being stylish and practical.
âWhen designing my garment, I used the Pixel 6 to scan objects such as furniture, industrial equipment and clothing to understand how things were produced, which helped inform my ideas. and my inspiration.
“We already have avatars and online versions of ourselves, so it’s amazing that we can have virtual outfits as well. I really enjoyed exploring the endless possibilities of technology and our phones with Google Pixel.”
The Carbon Neutral Collection was developed in partnership with The Manufacturer and DRESSX to showcase the personalization offered by the new Google Pixel 6 phone and the sustainable virtual clothing can be used on images and characters online.
DRESSX Founders Daria Shapovalova and Natalia Modenova said, âDRESSX is proud to collaborate with Google Pixel, The Manufacturer and The Pixel 6 in our mission to embrace the future of fashion technology and make clothing digital. accessible to all in one click. on their mobile devices.
âAs pioneers in digital fashion, we are delighted to see one of the world’s largest and most influential companies passionately supporting the digital fashion movement, enabling freedom of expression and celebrating individuality by launching the unique Pixel 6: Material You Collection.
“We see the collection as the next major step towards an immersive, accessible and sustainable fashion future, and at DRESSX we are proud to build it alongside one of the most advanced companies in the field.”
To get your hands on a limited piece from the Google Pixel 6: Material You Collection, visit http://pixel6.dressx.com/
Pick an item of clothing from the collection, upload a photo, and it will be sent back to you with a tour item ready to be used in online profiles – and shared with the hashtag #TeamPixel.