It’s exciting to see the number of champions in precision medicine joining the conversation to help accelerate innovation in practice.
PORT CLYDE, Maine (PRWEB)
March 14, 2019
The first prize is a platinum record for the agency’s “Trapelo Knows” video, created for client Intervention Insights. Cushman Creative’s work shows how the company’s decision-making technology, Trapelo, helps oncologists, lab managers and payers manage the fastest growing, most exciting, and costliest factor in the world. the future of cancer care: the use of precision medicine. This is the second Platinum Award Cushman Creative receives for Trapelo’s animated graphics.
Cushman Creative also won a Gold Award for helping to create “The Precision Medicine Podcast,” sponsored by Trapelo, which features clinical conversations with expert guests on the effective use of precision medicine for skin care. Cancer. To date, subjects have covered everything from patient advocacy to the reimbursement barrier.
“We are incredibly proud of the early impact of the podcast. It’s exciting to see the number of champions in precision medicine joining the conversation to help accelerate innovation in practice, ”said Karan Cushman, CEO of Cushman Creative. “Our hope is to bring together those at the forefront of precision medicine to discuss the challenges and, like the Trapelo technology, to support oncology stakeholders by giving patients the best chance at beating cancer. The podcast has been an effective tactic in raising awareness about this new technology that rivals the giants in a crowded space.
Episode 8 of the podcast illustrates the power of the platform. In it, a journalist and cancer survivor turned patient advocate discusses the barriers to precision medicine and what the medical community needs to do to align it more with the experiences of cancer patients. Many of the issues raised are also solved by Trapelo technology, ensuring that the content is timely and relevant to the marketing objective.
Jerome Madison, VP of Supplier Relations at Trapelo and Podcast Host, says, “Trapelo helps everyone in cancer care work together to stay up to date, be more transparent, and provide patients with treatment options. the most appropriate more quickly. Our podcast reflects this mission by drawing on the insight of experts and advocates of personalized medicine. “
AVA Digital Awards is an international competition that recognizes excellence in creative professionals responsible for the planning, concept, direction, design and production of digital communication. The work ranges from digital campaigns and audio and video production to website development, social media and mobile marketing.
About Cushman Creative
Cushman Creative, led by Karan Cushman, is the go-to agency for Intervention Insights. There, Karan is CMO and producer of The Precision Medicine Podcast. Founded in 2007, Cushman Creative is a brand communications and marketing company that works exclusively with biomedical, life science and pharmaceutical brands that can improve quality of life. To learn more, visit the company’s website at cushmancreative.com
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