Art-E Mediatech wins the mandate of Digital Technology Partner for Pidilite Industries


Art-E Mediatech has announced that it has won the mandate of Digital Technology Partner for Pidilite Industries Limited.

Art-E Mediatech will be responsible for building a strategic and streamlined digital brand experience for Pidilite. Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy, Industrial Products and the Pigment business.

“Art-E Mediatech is a valued and strategic partner and shares our quest to deliver cutting-edge brand experiences across all platforms,” said Vinay Subramanyam, Chief Marketing Officer at Pidilite Industries Limited. He added, “We look forward to Art-E Mediatech’s abilities to understand our clients’ different user journeys and translate them into an effective, results-based digital experience.

Preetesh Chouhan, Chief Digital Officer at Art-E Mediatech, said, “We are thrilled and excited to partner with Pidilite, which is a consumer-centric company that has been committed to quality and innovation for decades. Over the years, we have built a solid reputation in the areas of digital experience solutions and delivery and will use our comprehensive capabilities to create cutting-edge digital brand experiences for Pidilite customers and partners.

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