Art-E Mediatech wins a digital technology partner mandate for Pidilite Industries

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The agency will design, develop and manage digital platforms for multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite etc.

Art-E Mediatech, the award-winning and comprehensive agency, has won the Digital Technology Partner mandate for Pidilite Industries Limited, which is a market leader in adhesives, industrial and construction chemicals and art materials.

Art-E Mediatech will be responsible for building a strategic and streamlined digital brand experience for Pidilite. Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products such as Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy, Industrial Products and the Pigment business.

“Art-E Mediatech is a valued and strategic partner and shares our quest to deliver cutting-edge brand experiences across all platforms,” said Vinay Subramanyam, Chief Marketing Officer at Pidilite Industries Limited. He added, “We look forward to Art-E Mediatech’s abilities to understand our clients’ different user journeys and translate them into an effective, results-based digital experience.

Preetesh Chouhan, Chief Digital Officer at ART-E Mediatech, said, “We are thrilled and excited to partner with Pidilite, which is a consumer-centric company that has been committed to quality and innovation for decades. Over the years, we have built a solid reputation in the areas of digital experience solutions and delivery and will use our comprehensive capabilities to create cutting-edge digital brand experiences for Pidilite customers and partners.

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