Art-E-Mediatech will handle the digital technology mandate of Pidilite Industries

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No multi-agency pitch involved

May 18, 2022 05:24:00 | Article | India Campaign Team

Pidilite Industries has appointed Art-E Mediatech as their digital technology partner.

The agency’s mandate is to build a strategic and streamlined digital brand experience for Pidilite.

According to a statement from the agency, Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy and other products.

The account was won without a multi-agency pitch.

Vinay Subramanyam, CMO, Pidilite Industries, said, “Art-E Mediatech is a valued and strategic partner and shares our quest to deliver cutting-edge brand experiences across all platforms. We look forward to Art-E Mediatech’s abilities to understand our clients’ different user journeys and translate them into an effective results-based digital experience.

Preetesh Chouhan, Chief Digital Officer at ART-E Mediatech, said, “We are thrilled and excited to partner with Pidilite, which is a consumer-centric company that has been committed to quality and innovation for decades. Over the years, we have built a solid reputation in the areas of digital experience solutions and delivery and will use our comprehensive capabilities to create cutting-edge digital brand experiences for Pidilite customers and partners.

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