Amber Studio and Arden Association Bring Dynamic Digital Art to Let’s Glow SF



SAN FRANCISCO – (COMMERCIAL THREAD) – Amber, a full-service game development agency, and Arden, a nonprofit dedicated to promoting creative programs and the game development community, today announced their participation in Let’s Glow SF, a public art event that uses video mapping projection techniques with light and color to project virtual images of local and international artists onto iconic buildings in San Francisco’s financial district. From December 3 to 12, 2021, visitors walking past the outdoor exhibition space coordinated by Arden with creative partner Mindscape Studio and sponsored by Amber, will be able to admire the artistic creations on display.

Mihai Pohontu, CEO of Amber, said, “Community has always been a core value for our business, and we strive to engage in cultural programs that have real social impact. Joining this year’s Let’s Glow SF event is an opportunity for us to support our local Bay Area community, reaching visitors from all walks of life with a visually delightful spectacle. We hope this event warms the hearts of viewers and puts a smile on their face this winter season.

Arden’s concept animation for the Let’s Glow SF event is “A Winter Dream”. Winter is the time of year when the days are shortest, welcoming long nights where one dreams of fantastic places, enveloped in magic. A Winter Dream is a journey through surreal worlds, where real elements behave in unexpected ways. It’s a time machine that guides us through the chapters of this journey, filled with visions of music, toys, candy, rockets and castles. Arden’s animation features a clockwork mechanism, candy clouds, the illuminated sky, and an enchanted castle, all combined with a cheerful melody of various musical elements in play.

Find out more about the Amber and Arden cultural projects at

About Amber

Amber is a global game development agency created by a collective of artisans residing in San Francisco, Los Angeles, Bucharest, Botosani and Guadalajara, which provides a benchmark solution for creative work in interactive entertainment. The agency offers a full suite of turnkey product development solutions, including concept-to-launch game production, live operations, co-development and studio services. Amber is structured as a network of studios with different specializations, which retains more than 650 employees across the world. Amber partners with renowned brands such as Disney, NBC Universal, Paradox Interactive, Rovio, That Game Company, and Raw Fury, among others.

About Arden

Arden is a non-profit, charitable game development community that pursues educational and cultural programs with social impact. Its programs aim to provide technological access to vulnerable social groups and create opportunities by leveraging the skills of game developers to advance social goals.

About Mindscape

Mindscape is a multimedia and creative technology studio. Our works have been awarded at international festivals and events: Gold for Projection Mapping Supplier at the Eventex Awards 2020, Mapping-Landscape Individual Award Nomination at the CITIC Press Lightening Selection 2020, Public Choice Award at iMapp 2018, 1st Place at the Spotlight Festival 2018, Best Experimental Mapping & Best VJ Award at Visual Artist Awards 2018, Public Choice Award at iMapp 2015. At Mindscape Studio, we push the boundaries and accomplish the impossible. Our art directors, motion designers and tech specialists will always find a way to make your dreams come true. In the name of our love of image, color, vibrations and above all new technologies.



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