I first came across David Hieatt, ex founder of Howie’s and co-founder of Hiut Denim, at a Google Firestarters event in 2012 on entrepreneurship.
He’s recently been giving his personal thoughts on the Hiut blog page :
There is work you do to pay the bills.
And then there is the work you do that will become how you will be remembered.
That work is never easy to do.
But nor is it as hard as everybody thinks.
It will require you to commit time to it.
And it will require you to keep doing so.
There’s no more to it than this: Do the work.
There will always be excuses…just do the work.