Linkedin Stats

1. India has the 2nd highest number of Linkedin users, after the US and ahead of the UK. However conspicuous by its absence is China. From a socio-cultural perspective it would be interest to dig deeper into why Chinese professionals are not readily embracing Linkedin compared with their neighbour.
2. A high proportion of Linkedin users in the US (30%) and Europe (30%) are part of small enterprises with less than a 1000 staff.
3. Conversely Linkedin users in Asia are more likely to belong to a large enterprise with over 10,000 staff (55%).
4. The industry sector with the largest presence is (unsurprisingly) IT followed by Finance. What was surprising for me was that Medical professionals had the fourth highest presence.
5. The two most popular job functions are Sales and Administration and again surprisingly Academia in 3rd place
6. Linkedin is used by 69 of the Fourtune 100 companies e.g. they have an official Company Page on Linkedin

I’m really surprised that China, with a highly educated and growing white collar professionals, barely register on Linkedin. I’m sure that further socio-political analysis comparing China and India would uncover how they approach social media channels such as Linkedin and Facebook.