Adversity in the Face of De-Tweet: How the Guardian App Became Less Social

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Courtasy of Tim Difford (Flickr)

Pop Quiz: You’re a national newspaper with a very strong reputation for innovative social media content. You were one of the first to market with a premium news app, that has become extremely popular.

So why Guardian Newspaper can’t users tweet your content from the iPhone App?

Not only will it bring consistency with your other online offerings, but surely tweeting your news content is one way to maintain and grow an engaged user base is through social interactions.

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