Planners by and large have access to the same reports, the same tools, and the same broad principles of what planning should be. But the real value of planning comes from divergent thinking. From taking those same reports and weaving a perspective that is unique to the planner and their view on the world.
My Thoughts
Google Firestarters 5 – Cory Doctorow
I was lucky enough to be invited to another Google #Firestarters event in London, with Cory Doctorow. I genuinely had no clue as to what the topic of the talk would be and when Cory mentioned copyright law, I envisaged a dry talk ahead. Instead Mr Doctorow delivered a blistering performance on why the...
Play at the Edges – Entrepreneurship in a Changing World
Rather than slavishly wandering down a well travelled path, there is an opportunity as Adil Abrar paraphrased to "head for the ditch". Essentially for entrepreneurs to play at the edges and work inwards towards the mainstream. That's where the really interesting stuff happens.
Kodak Moment Fades
In the same way that General Motors epitomised US big business, Kodak found itself increasingly at odds with the liberalisation of trade and information across the world. A different business mindset was required. Kodak should have aimed to be an international business who happens to be based in the US. Instead it maintained a...
Digital meets Design
Curating a number of different product examples it's fascinating to see that despite the advancement in technology, the design principles that underpin them have remained constant.
The Top Trends for 2012 will be…Why the Crystal Ball Has Cracked on Future Thinking
Over the past few days I've been collating and evaluating future trends for 2012, with a view to providing a curated service to my clients at work. There are number of findings that were uncovered that lends weight to a more pragmatic and dare I say it less optimistic view of humanity and the...
Creating a Sensorial Experience via Digital Strategy
The mistake that some agencies still make is to assume digital campaigns lives and breath in the online space only. The concept is simple, your tweets, RSS feeds, messages, and online subscriptions are physically printed out on paper at a touch of a button. Apart from being superbly designed, the hook is to bridge...
A Future of Frictionless Disruption
technological disruption appears to be getting incrementally smaller in terms of how humanity embraces technology to its sociopolitical and economic needs.
Everything You Know Is Wrong – Ogilvy on Advertising Account Planning
David Ogilvy's life story was one of the main reasons I moved into advertising. I loved the fact that he quit Oxford university and moved to Paris to become a sous-chef. I also admire the man for taking the decision to become a door to door salesman selling aga cookers across Scotland.
What is Innovation? Notes from The Economist Innovation Summit 2011
Today I was privileged to be invited to The Economist's Innovation Summit 2011. Every year the Economist selects a winner whose idea has profoundly changed or benefited the world we live in today. This year in honour of hitting the 10 year milestone, the speaker panel was made up of past winners sharing their...
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