Earlier this week I got drawn into an interesting development around a well known brand's Facebook account that my digital team manages, which made me question the very essence of managing branded communication across social media channels. When is a person not a person but a script or a bot? If it is the...
The killer feature of Google's Social Tracking is that it's not just limited to +1's but also Facebook Likes and Tweets and other social interactions.
In the case of such an anticipated franchise such as Batman, the strategy could have been to put a news blackout to raise curiosity for the movie's launch. Rather, like Warner Bros did for The Dark Knight, the digital strategy is built on building up anticipation over the course of 12 months by drip...
Marketing Award ceremonies you got to love em! The love and respect of your peers when you win. The jealousy and back biting when you lose to a competitor. But without wanting to sound pious, it shouldn't be just about awards. Digital and social campaigns should extend beyond the execution of a creative idea.
The Sunday Times Social List is an attempt to muscle in on the social capital / measurement services offered by Klout and Peerindex.
Take the time to align your approach to social media engagement with the goals and objectives. Not only do you need a thorough understanding of which digital channels your audience sits in, but also how they interact within those channels. Overlay the complexity around the tone of voice you want to convey in order...
But do I attach value in the volume of engagement that brand chooses to adopt as part of it's social media strategy and one in which Empire Avenue measures? Arguably no. It's the content that interest me, that's what gets me inspired, and moves me from the mainstream, to a fan, and ultimately an...
Any digital strategist or planner worth their salt, needs to have an adaptable framework with which creative ideas can sit in. In this post I'm going to outline my framework and techniques that I've used when planning social media engagement.
Through the next series of blog posts I'm going to determine some of the key factors to consider when propagating ideas through social media channels and debunk the myth of so called 'viral' ideas.
A lot of the feedback from attendees was that some of the more established speakers or tech journalists did not deliver meaningful insight to delegates during those panel discussions. I think there is a fundamental issue here whereby the barriers to entry for presenting at SxSW are so great that it makes it difficult...
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