Courtesy of Namesake via Gigaom.com
Online Media
On Social Media, Cultural Relevancy, and Paying for News
Cultural relevancy is determined by three core factors: relevant content, directed to an engaged audience, which encourages conversation. The strategy employed by The Times has diminished it's cultural relevancy by starving conversation.
Location Based Services – Check-In Infographic
Infographic via Beyond on Check-in data via Location Based Services. And why security remains a real concern on uptake.
Digital and Social Marketing – Why It’s Not About Awards
Marketing Award ceremonies you got to love em! The love and respect of your peers when you win. The jealousy and back biting when you lose to a competitor. But without wanting to sound pious, it shouldn't be just about awards. Digital and social campaigns should extend beyond the execution of a creative idea.
Measuring Social Equity. The Sunday Times Social List
The Sunday Times Social List is an attempt to muscle in on the social capital / measurement services offered by Klout and Peerindex.
Why Social Media Ecosystems Need to Evolve
When designing or planning a social platform evolution, the users behaviour is the behaviour that's baked into the platform. If users are not performing as expected there is a need to understand why and to take the opportunity to react to how users behave online. It's this dynamic behaviour and interaction of the users...
Predicting the Unpredictable – Regime Change and Online Trends
Broadly speaking there is a strong correlation between real world events and people sharing their experience online. Case in point I decided to conduct my own experiment using Google trends on the recent unrest in Egypt.
How Hollywood can survive in the social media age
Hollywood has a tendency to see technology as a solution to declining sales rather than looking at the bigger picture of how people are communicating, sharing, and consuming their product or brand. There is something of the Emperors new clothes with the rolling out of 3D as a viable opportunity to ship their products...
Squeeze Me Video – Kraak & Smaak
I stumbled upon this great music video applying an inventive use of stop motion and old skool animation - Courtesy of Jess3
The Web, Wikipedia and a crowdsourced version of the truth
There was a recent news report on Channel 4 news in the UK on Wikipedia's tenth anniversary. The report delved into the moral argument of students today lifting content from wikipedia to assist with their studies, without the research and rigor of traditional offline studying. This fast food approach to the consumption of...
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