There are two key advantages to making API's available to the many as oppose to the few. Firstly it facilitates innovation as data can be applied and repurposed to fit the demands of the consumer. Secondly it presents a scaleable platform for that data to be shared and repurposed.
Virgin's PROJECT magazine iPad app has really pushed the envelope in terms of reinterpreting the digital magazine.
Pop Quiz: You're a national newspaper with a very strong reputation for innovative social media content. You were one of the first to market with a premium news app, that has become extremely popular.So why Guardian Newspaper can't users tweet your content from the iPhone App?
The background story of Hipstamatic is bittersweet however. Bruce and Winston had created the Hipstamatic camera to bring cheap photography to the masses by making entirely out of plastic. However before the Hipstamatic could reach critical mass, the two brothers were tragically killed by a drunk driver in 1984.
I would have thought Nike's would have continued its engagement with its users via its social media channels, but instead it seems to have buried the bad news around it's chip and by way of apology offered a down played solution as an apology.
Usually in the case a brand is experiencing difficulties, the first positive step is to quickly mitigate any negative opinions on the web by recognising the fault and provide timely updates until the issue is resolved. But in this instance Nike took over a week to communicate back to it's user base. A week's...
The only surprise in the growth of mobile content has been the rise of the App itself and one of the key reasons Google came up with Android. In effect the App has become the preferred vehicle for delivering advertisements to the consumer.
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