I was lucky enough to be invited to another Google #Firestarters event in London, with Cory Doctorow. I genuinely had no clue as to what the topic of the talk would be and when Cory mentioned copyright law, I envisaged a dry talk ahead. Instead Mr Doctorow delivered a blistering performance on why the...
There is a certain scientific creativity at work within the planners role that develops advertising and keeps it relevant. Be it digital or non digital. Both Agile as a methodology and planning as a discipline have the end-consumer in mind when it comes to the output that makes them compatible regardless of looking through...
The mistake that some agencies still make is to assume digital campaigns lives and breath in the online space only. The concept is simple, your tweets, RSS feeds, messages, and online subscriptions are physically printed out on paper at a touch of a button. Apart from being superbly designed, the hook is to bridge...
...brands have been caught in the headlights of the internet and it's impact on consumer attitudes and behaviours. The majority of agencies have been quick to fill the vacuum with endless powerpoint case studies to show to clients that they should do 'An Old Spice Man' or some such derivative. Going down such as...
To set the context, I recently pitched for an sCRM approach to a large UK/US brand with an established heritage. It quickly became apparent that agencies and businesses alike all have different ideas as to what sCRM means to them.
It's clear from the report that organisations are investing in digital, nevertheless the processes and workflows of organisation have to be aligned if it is to be successful in terms of its goals and objectives. I can foresee the role of planner inhabiting a more consultative role as digital becomes regarded as less of...
Earlier this week I got drawn into an interesting development around a well known brand's Facebook account that my digital team manages, which made me question the very essence of managing branded communication across social media channels. When is a person not a person but a script or a bot? If it is the...
Some would argue that a digital strategist's function is to espouse best practice to clients, usually by means of presenting a pithy slide on Facebook to clients to validate an agency's digital credentials. Yet there is scope for digital strategists to sit front and centre in the agency structure and tie the disparate areas...
Courtesy of Namesake via Gigaom.com
The killer feature of Google's Social Tracking is that it's not just limited to +1's but also Facebook Likes and Tweets and other social interactions.
Recent Comments